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Search results for “email direct marketing”
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017
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10:05:17 AM
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When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
US startup Hoperator makes public debut with live chat hospitality services
08/11/2017
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9:25:55 AM
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St. Louis-based Hoperator, a live chat and social messaging platform made its public launch last month and it's already working on future plans by implementing live chat at the point-of-sale can increase conversions by up to 30%.
Are GDSs the missing link in tours and activities?
07/10/2017
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9:18:03 AM
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Having access to the GDSs means that OTAs, airlines, and hotels could focus on their core customers and sell activities as an ancillary product at the right time.
In-destination piques Booking.com interest
07/18/2017
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3:47:15 PM
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Google research shows 16% respondants plan most of their activities on the fly in the destination. The potential offline-to-online shift in-destination is huge. Can Booking.com be part of the conversation?
TravelersBox gears up for its foray into China
05/04/2017
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10:31:49 AM
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TravelersBox operates kiosks at airports that allow travelers to convert their leftover foreign currency into digital money. The company hopes the Chinese travelers, too, will like the idea.
Dear Chinese airlines: Digital marketing works in other ways
03/07/2017
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3:21:02 PM
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Joseph Wang, Chief Commercial Officer of TravelDaily China & ChinaTravelNews, discusses digital marketing trends for China’s airline industry.
It’s not just about big data, leverage small data, too
01/05/2017
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9:17:34 AM
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Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.
Google: time for the travel industry to see through its do-no-evil mantra
06/30/2016
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9:09:40 AM
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Google might pose the biggest long-term threat to the profitability and growth of airlines, hoteliers and travel intermediaries that they have ever seen.
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